Have you noticed that everyone you pass on the street is carrying a cellphone? Millennials are always plugged-in, meaning that ways we relay information to them are changing.
Below are some effective tips on from Case Foundation on how to connect with that guy you sat beside on the bus with ear buds in who was jamming to Macklemore.
- Ask them to ENGAGE. It is more beneficial to ask a Millennial to spread the word via social media versus asking them for a donation.
- Increase your digital presence. 8 in 10 Millennials have smartphones, so make sure that you have platforms and information that is accessible via mobile devices.
- Network via social media. Did you know that 3 out of 4 Millennials like, retweet, or share content on social media?
- Millennials tend to prefer messages from a combined cause rather than supporting a specific organization. When nonprofits join together, they get more attention to their cause and grow their supporter base.
- Be straightforward with your audience. Clearly define the mission, issue, and how the supporter can make a difference.
- Reach Millennials with email. This is a good medium for supporters to learn about causes—and saves us from spending postage money!
- Follow the lead of Twitter. After 140 characters, Millennials start to lose interest.
- Use pictures, GIFs, videos, and infographics. Millennials are visual learners.
Check out the full article: http://casefoundation.org/blog/how-your-nonprofit-can-engage-millennials